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Event Management: Cvent Introduces Universal Appointments Enabling Organizations to Prove and Improve Trade Show Impact and ROI

May 24, 2019 By PhotoGallery.info

New solution helps maximize valuable face time with customers and prospects at events organizations attend

Cvent, a market-leading meetings, events, and hospitality technology provider, has introduced Universal Appointments a new trade show-focused appointments solution. Cvent users will now be able to better manage customer and prospect appointments to increase engagement and ROI at the events they attend.

Event Management

With digital efforts making up the majority of an organization’s multichannel budgets, trade show investments come under greater executive scrutiny, making visibility into the overall value of an events programs that much more important. By tracking what net new pipeline was built or influenced through appointments made onsite, trade show managers and marketers can report back to key stakeholders on the sales opportunities created, and as a result, better quantify event ROI.

“For trade show managers who are responsible for all aspects of the event process, their primary tools are still spreadsheets or individual trade show meeting portals,” said Patrick Smith, Chief Marketing Officer at Cvent. “When using these disparate tools, information gathered onsite is either lost or lives in silos within an organization, which does little to help drive sales and also impedes sales teams from following up with trade show leads quickly and efficiently.”

Universal Appointments gives trade show managers the ability to pre-book sales and executive meetings, prepare stakeholders for crucial one-on-one conversations, and deliver deeper insights into how many meetings were held onsite. Universal Appointments is a key offering in Cvent’s trade show solutions portfolio and offers trade show managers the tools they need to reduce no-shows and maximize time with customers and prospects.

Universal Appointments addresses the key pain points of trade show managers by allowing users to:

Pre-book meetings with customers and prospects
Effectively manage schedules for sales staff and executives onsite at trade show booths
Better prepare sales staff and executives for critical prospect conversations by providing important pre-booking details to all stakeholders
Reduce the number of customer and prospect no-shows, maximizing time allocated to face-to-face interactions with customers and prospects
Report on net new or influenced pipeline resulting from trade show interactions
Universal Appointments is currently available to all Cvent customers.

About Cvent
Cvent is a leading meetings, events, and hospitality software company with more than 4,000 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.

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  • The Communications Infrastructure Summit 2019, June 26, 2019 at the Marriott Marquis in Atlanta
  • IEEE MTT-S International Microwave Symposium (IMS2019), The Hub of Microwaves, June 2 – 7, 2019, Boston Convention and Exhibition Center (BCEC)
  • O’Reilly Software Architecture Conference 2019, June 10-13, 2019 in San Jose, CA at the San Jose Convention Center
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  • Open Source Summit to Include Embedded Linux Conference, August 21 – 23, 2019 at the Hilton San Diego Bayfront
  • Technology Events, May 16 – June 16 2019
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Trade Shows:

  • The 16th Annual Summit on Protecting Innovations in the Financial Services Industry taking place July 24-25, 2019 at the Intercontinental New York Barclay, in NYC
  • The SIGGRAPH 2019 Art Gallery exhibit will run 28 July–1 August 2019 at the Los Angeles Convention Center
  • On May 14, SID Display Week 2019, the world’s largest and most representative barometer of the display sector, opened in San Jose
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Defense Conference:

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  • Registration Opens for 4th Annual MilSatCom USA Conference, returning to Virginia, USA this June
  • Media release: Cybertech Tel Aviv 2019, January 28-30, 2019, Tel Aviv Convention Center
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  • Florida Cyber Conference 2019 will be held October 24 & 25 2019 at the Tampa Convention Center
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ESN, event sharing network:

  • The 26th HKTDC Hong Kong Fashion Week for Spring/Summer Opens at the Hong Kong Convention and Exhibition Centre from 8-11 July 2019
  • 2019 Federal Design-Build Symposium, August 7, 2019, 7:30am – 6:00pm, Crystal Gateway Marriott Arlington, Virginia
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  • MWC19 Shanghai taking place 26 – 28 June 2019 at the Shanghai New International Expo Centre (SNIEC)
  • HKTDC Medical and Healthcare Fair finishes three-day run
  • An international ideas competition started off on 15 May 2019 in Viinikanlahti, a highly exciting area close to Tampere city centre, Finland
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  • Malaysia International Feed, Livestock & Meat Industry Show will be held for the first time in Malacca at the Melaka International Trade Centre (MITC) from 7-9 April 2020
  • China International Fair for Trade In Services [CIFTIS 2019] running at the China National Convention Center in Beijing from May 28-June 1, 2019
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